May 8 @ 5:00 pm – 6:00 pm
Ever-evolving technology hasn’t just impacted storytelling in tv and film, but it has made a dramatic effect on marketing and the ways in which brands engage with consumers. Join us for a conversation with global brand leaders to discuss their strategies for innovative storytelling and best practices for appealing to new audiences whilst highlighting their organizations.
In Attendance: Tara Goutermout (Director of Brand Strategy, WeTransfer), Isaac Droke (Senior Manager, Social Media, Brooks Running), and Zac Ryder (Executive Creative Director for The Lab at Anonymous Content)
Moderator: Brian Newman (CEO, Sub-Genre)
Panelists
Isaac Droke has lead social media strategy at Brooks Running for the last 3 years. A journalist at heart, Isaac loves being able to accomplish important brand goals through impactful storytelling. He has worked leading social strategy in a variety of industries, including tech and QSR restaurants, but has found his home in the outdoor space. He lives in Colorado and enjoys being outside with his wife, 2 large pups and his 16 month old son, Hudson.
Tara Goutermout is a Brand Strategist who has helped create the brand positioning and campaign work for some of the world’s most recognizable brands. Today, she leads brand strategy at WeTransfer, a file-sharing and distribution platform known for telling unexpected stories about creativity through rich relationships with creators. The brand has notably collaborated with emerging young talent and renowned artists such as Marina Abramovic, FKA twigs, and Riz Ahmed whose WeTransfer-commissioned short film, “The Long Goodbye”, won an Academy Award in 2022. Tara’s latest project is the WeTransfer brand campaign “Think It. Make It. Move It.”, a first-of-its-kind collaboration with the musical artists Jungle to produce their upcoming visual album, “Volcano”.
Zac Ryder is the co-founder and Executive Creative Director of The Lab at Anonymous Content, the brand incubator inside the Oscar and Emmy winning media company. Working in collaboration with top filmmakers, screenwriters and actors from across the Anonymous universe, he leads a talented team of producers and creatives in the development and execution of projects they refer to as “entertainment with marketing effects,” the next generation of brand funded content.
Moderator
Brian Newman, founder of Sub-Genre, consults on content strategy, distribution and marketing for some of the top brands in the world. Current and former clients include: The Climate Pledge (Amazon), GoDaddy, Mud\Wtr, Oatly, Patagonia, Publicis Sapient, Purina, REI, Stripe, Sundance, Tazo, Unilever, and Yeti Coolers. Brian has served as CEO of the Tribeca Film Institute, and writes a popular weekly newsletter on film.
